Social Sense lands ABL Health Brief
Media City Based Social Sense has been chosen work with ABL Health to review and promote its family weight management services in Nottinghamshire in early 2022.
The Social Marketing and behaviour change agency and ABL health will work together to better understand motivations for change, referral pathways and barriers to participation in programmes.
The wider remit of the programme involves helping residents to get more active, eat healthier, manage weight, drink less alcohol and stop smoking. It is funded by Nottinghamshire County Council.
Gary Lovatt, Managing Director of Social Sense Ltd said:
“We are thrilled to have been chosen by ABL to help add further value to this programme, unlocking new ways that families can receive practical and realistic support in order to make lifelong behaviour changes.
Our approach will also look at wider determinants of behaviour and how ABLs team and stakeholders can work together to positively influence these”.
ABL has been offering group based, family and individual support over many years and across the whole of the UK.
Dominic Duggan, Deputy Head of Nottinghamshire services at ABL Health says the project will offer a chance to reflect on what’s working and how emerging challenges can be overcome.
“We know that a lot of lifechanging work happens in our programmes but there are always new emerging challenges, Covid being the most obvious.
We’re looking forward to working with Social Sense to build on what’s working so that more people can benefit from the excellent programmes on offer.”
For further information:
Social Sense Gary Lovatt [email protected] / 07909 847130
ABL Dominic Duggan [email protected]
Websites
More information and previous case studies can be found here: https://manchestercommunitycentral.org/news/abl-health-free-weight-management-interventions-manchester-residents
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