What We Do

We challenge perceptions through early intervention.

We built R U Different? in 2011 to measurably tackle key myths around risk taking attitudes and behaviours. We have achieved success by recording data directly from more than 150,000 young people in schools, before working in partnership with them to promote the statistically backed truth.

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Our award winning approach.

Voted the Best UK Public Sector Social Marketing campaign for 2016, this approach has been welcomed by schools, parents, academics and commissioners, focused on measurable early intervention and prevention.

Over 150,000 young people engaged and impacted since 2013 through our ‘World Leading’ Social Norms Program.

We are continually developing the programme to meet new and emerging risk-taking challenges and welcome the opportunity to explore partnerships with fellow advocates of this approach.

over 150,000 Young people

engaged and impacted since 2013 through our ‘World Leading’ Social Norms Program.

UK Public Sector Campaign of the Year

Find out more about our Social Norms services.

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“The survey proved eye-opening for our students who were very surprised at the low levels of negative behaviours that were, in reality, going on.”
Harewood College, Bournemouth